CRM system
CRM systems are designed to record and store every piece of information regarding customer interactions. The data is standardized and easily shareable throughout the organization. To illustrate, if an inside sales rep has a call with a prospect, they might enter new information such as contact details and notes about the conversation.
Then, a marketing person might use that information to tailor a new, personalized newsletter. All they have to do is pull up the record in the CRM system. With the right system, organizations can organize and segment every single aspect of the customer experience. Moreover, CRM systems can create sales projections, can nurture the prospect through the sales funnel, can manage invoices and communication and more. A CRM improves efficiency, increases sales and offers more accuracy with customer data. As a result, customer relations are enhanced. Here are several features you can execute with a CRM system:
- Automate and manage marketing campaigns
- Analyze purchasing patterns
- Offer high-quality customer support
- Automate redundant tasks
- Identify new leads
- Streamline the sales process
ERP system
Like a CRM, ERP software is designed to streamline business operations. While a CRM focuses on the sales side of the organization, an ERP system is integrated and implemented across multiple departments.
At its core, an ERP system offers interconnected management of specific business processes. So, you can get standardized information throughout every department in real time. Any issues send as alerts to designated recipients.
The business can then focus more on data and less on operations. There are fewer errors, and organizations can make better decisions. Features you can utilize with an ERP system:
- Enter business process information in real time
- Get alerts about issues
- Manage hiring initiatives
- Track manufacturing and supply chains
- Manage benefits, payroll and employee information
- Create enterprise-wide strategies
- Update accounts
- Process orders