An advertisement (often shortened to advert or ad) is the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales. Advertisements come in many forms, from copy to interactive video, and have evolved to become a crucial feature of the app marketplace.
An advertisement is different from other types of marketing because it is paid for, and because the creator of an advert has total control over the content and message.
Advertisements are a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach many users, advertisements can have an immediate impact on business. This effect could be seen in improved trade or boosted brand recognition, among many different metrics.
Advertising has a simple principle — get people interested in a product being sold.
After arousing interest, the goal is to persuade people to purchase the product, even if they hadn’t
previously thought about buying it. Ads work by using psychology to influence the way people think and feel about a product or service.
Depending on the goals of your ad campaign, advertising can go to work for your company in a variety of ways:
- To raise awareness of your brand
- To drive potential customers to your business
- To promote sales for both new and existing products
- To introduce a new product or service to the market
- To differentiate your product from your competitors’
Advertising can also be executed in various ways. Radio commercials, billboards, branded t-shirts, and social media endorsements all count as advertising .